Can advertising influence us without us noticing? For a long time, this was considered a myth. But studies show that it might actually work. Can industry manipulate us into mindless buying machines?
Psychology
If we could use our brain to influence our muscles and our immune system, would it be possible to manipulate our DNA with feelings and thoughts?
A song that is stuck in our heads is a snippet of music that plays over and over in our minds. The tricky part is that we can’t control this process. But how does this happen? And more importantly, what can we do about it?
For most people, pain is an unpleasant thing. But some people seem to find satisfaction in pain – they seem to be addicted to it. But how can that be?
Whether it’s pester power strategies, signs with short-term offers or special scents in the air: by now we are all familiar with the trickery that supermarkets use to get us to buy. But why do we fall for them again and again?
