In many ways, people with Alzheimer’s seem to behave like children. But it is not by choice. Because of the disease, they no longer know what they are doing – and they suffer greatly as a result. The psychiatrist Alois Alzheimer first made the link between changes in the brain and the gradual loss of memory.
Research
In traffic, at a soccer game, or on the Internet – we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?