Whether it’s pester power strategies, signs with short-term offers or special scents in the air: by now we are all familiar with the trickery that supermarkets use to get us to buy. But why do we fall for them again and again?
Psychology
Almost everyone has encountered déjà vu – the sudden feeling of having experienced a similar situation before. But where does it come from?
Neuroscientists can peer into our brains and read what we are thinking. There are also less chilling possibilities, such as prosthetics that can be controlled by the power of thought.
Soldiers in crisis areas or aid workers on disaster relief missions often have traumatic experiences. The images, sounds and smells remain with some people for the rest of their lives. What happens in our brain? And can trauma be healed?
What if we were able to cure even the most serious illness using only the power of our thoughts?
Forget everything you thought you knew about dieting – a number of new studies show: It’s not what or how much we eat. Rather, it is where, when, and from what kind of plate we eat determines whether or not we gain weight. The good news: With a few simple tweaks, we can change our eating habits.
Can advertising influence us without us noticing? For a long time, this was considered a myth. But studies show that it might actually work. Can industry manipulate us into mindless buying machines?
They have no conscience and know neither fear nor compassion. However, these characteristics do not necessarily make psychopaths merciless criminals. In reality, it is a combination of factors that determines whether someone becomes a serial killer or ends up on the executive floor of a company.
If we could use our brain to influence our muscles and our immune system, would it be possible to manipulate our DNA with feelings and thoughts?
A song that is stuck in our heads is a snippet of music that plays over and over in our minds. The tricky part is that we can’t control this process. But how does this happen? And more importantly, what can we do about it?
