{"id":16660726556416,"date":"2026-02-10T04:04:00","date_gmt":"2026-02-10T03:04:00","guid":{"rendered":"https:\/\/www.weltderwunder.de\/can-neuromarketing-manipulate-our-brain\/"},"modified":"2026-03-21T04:05:38","modified_gmt":"2026-03-21T03:05:38","slug":"can-neuromarketing-manipulate-our-brain","status":"publish","type":"post","link":"https:\/\/www.weltderwunder.de\/en\/can-neuromarketing-manipulate-our-brain\/","title":{"rendered":"Can neuromarketing manipulate our brains?"},"content":{"rendered":"<div id=\"weltd-672799073\" class=\"weltd-anfang-text-2 weltd-entity-placement\"><div id=\"traffective-ad-Mobile_Pos2\" style='display: none;' class=\"Mobile_Pos2\"><\/div><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16660726556416\" class=\"elementor elementor-16660726556416 elementor-17740\" 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data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b6f50 e-flex e-con-boxed e-con e-parent\" data-id=\"a4b6f50\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e5e9d3 elementor-widget elementor-widget-global elementor-global-16660726500395 elementor-widget-post-info\" data-id=\"8e5e9d3\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9a76b48 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.weltderwunder.de\/en\/author\/welt-der-wunder-redaktion\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tWelt der Wunder Redaktion\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-933be10 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.weltderwunder.de\/en\/2026\/02\/10\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>10.02.2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55d8959d e-flex e-con-boxed e-con e-parent\" data-id=\"55d8959d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2dbab0 elementor-widget elementor-widget-text-editor\" data-id=\"6b2dbab0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Every second, countless conscious and subconscious thought processes take place in our brains. Science has been studying for decades how much they influence our purchasing decisions. Neuromarketing is able to bundle these findings and use them for advertising purposes. But what is behind this concept and how much can it manipulate us?   <\/p><div id=\"weltd-3387397934\" class=\"weltd-mitte-text-2 weltd-entity-placement\"><div id=\"traffective-ad-Mobile_Pos3\" style='display: none;' class=\"Mobile_Pos3\"><\/div><\/div><h2>Brain research leads to higher sales<\/h2><p>It is now common knowledge that <a href=\"http:\/\/www.weltderwunder.de\/photo_stories\/unsichtbare-verfuehrer-wie-funktioniert-eigentlich-duftmarketing\">advertising<\/a> often has a subconscious effect on us. The numerous advertising messages, such as the advertising on the sidelines of a football match, do not trigger an immediate purchase reflex. Nevertheless, companies pay a lot of money to place their message. This is because the content usually has a long-term and subconscious effect, which means that we rate the quality of a manufacturer&#8217;s products as particularly high and are therefore more inclined to buy.   <\/p><p>In neuromarketing, a <a href=\"https:\/\/www.mindmelt.de\/marketing-agentur\">marketing agency<\/a> is now using findings from brain research to optimize its campaigns. To do this, test subjects are exposed to the newly designed <u><a href=\"https:\/\/www.weltderwunder.de\/en\/subliminal-advertising-how-we-are-manipulated\/\">advertising<\/a><\/u> and their brain waves are measured in an MRI scan. The results show which message is particularly effective and has the desired effects.  <\/p><div id=\"weltd-1693956578\" class=\"weltd-anfang-text weltd-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><div id=\"traffective-ad-Content_1\" style='display: none;' class=\"Content_1\"><\/div><\/div><p>One challenge is to focus people&#8217;s attention on the respective message. Especially in today&#8217;s world, where we are exposed to more and more stimuli in our everyday lives, new means and ways are needed to place advertising in front of people&#8217;s eyes. Otherwise the effect and thus the high costs of the campaign will fizzle out. In Germany alone, this amounts to around 40 billion euros annually.   <\/p><h2>The influence of brands<\/h2><p>Advertising for a particular brand seems to have a big effect on people. Renowned US researchers were able to clearly demonstrate this in a <a href=\"http:\/\/www.focus.de\/wissen\/videos\/us-studie-unterschiedliche-markenvorlieben-koennen-laut-forschern-ein-trennungsgrund-sein_id_7495320.html\">study<\/a> . Randomly selected test subjects tried a lemonade from two different manufacturers. When they were not aware of whose drinks they were drinking, the sweet soda from the Pepsi corporation performed better.   <\/p><p>However, when the testers looked at the brand logo, the result changed. Now the Coca-Cola company&#8217;s product was more popular. This could even be evidence of the long success story of this and many other companies.  <\/p><h2>Advantage or manipulation?<\/h2><p>Neuromarketing cannot find a button in our <u><a href=\"https:\/\/www.weltderwunder.de\/en\/einsteins-brain-what-distinguishes-the-brain-of-a-genius-from-others\/\">brain<\/a><\/u> that makes us buy something immediately. After we have received an advertising message, we always weigh things up: does this product meet my needs and, if so, does it justify the financial outlay? <\/p><p>At the same time, competitors will also quickly adopt the marketing method and rearrange their messages. Just because we see an appealing advertising message does not mean that it is manipulation. The decision as to whether we then actually decide to buy is still in our hands. On the other hand, marketing will change more quickly as a result of new research findings than we might have thought possible in the past.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In traffic, at a soccer game, or on the Internet &#8211; we encounter advertising messages everywhere. Can they seduce us without us noticing, and can our brains be influenced by neuromarketing?<\/p>\n","protected":false},"author":9,"featured_media":16660726563655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"MSN_Categories":"Uncategorized","MSN_Publish_Option":false,"MSN_Is_Local_News":false,"MSN_Is_AIAC_Included":"Empty","MSN_Location":"[]","MSN_Add_Feature_Img_On_Top_Of_Post":false,"MSN_Has_Custom_Author":false,"MSN_Custom_Author":"","MSN_Has_Custom_Canonical_Url":false,"MSN_Custom_Canonical_Url":"","footnotes":""},"categories":[3306,3305,3407],"tags":[3426,3460,3386],"class_list":["post-16660726556416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-new-stories","category-technology-en","tag-psychology","tag-research","tag-wow-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can neuromarketing manipulate our brains? - Welt der Wunder<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.weltderwunder.de\/en\/can-neuromarketing-manipulate-our-brain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can neuromarketing manipulate our brains? - Welt der Wunder\" \/>\n<meta property=\"og:description\" content=\"In traffic, at a soccer game, or on the Internet - we encounter advertising messages everywhere. 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